The warming planet hasn’t produced more hurricanes than before, scientists say, but the hurricanes that do develop are far more severe.Necessary cookies are absolutely essential for the website to function properly. Start at the coasts, where climate hurricanes decimate the region with increasing intensity. Making Americans care about the long-term threat requires communicating the real harm happening today. Conservatives who believe the threat is false or exaggerated are waging their own branding war under the banner of “ climate realism.”īut there is nothing false or exaggerated about watching your neighborhood burn down. He proposed “climate meltdown” or “climate chaos,” among other turns of phrase. Aaron Hall, writing in AdAge, questioned whether “climate change” felt too neutral or inevitable. Others have suggested similar language tweaks. Jay Inslee of Washington told reporters: “These are not just wildfires. The idea of a climate rebranding gained new attention this week after Gov. “There is a lot of evidence behind the idea that personalizing climate change and helping people understand the local impacts are more important than talking about how it’s influencing melting glaciers or talking about wildfires when you live in Ohio,” said Jennifer Marlon, a research scientist and lecturer at Yale. The solution may be found in research showing that addressing climate change in emotional and personal terms is far more persuasive. Source: Yale University and George Mason University “No” includes “little” and “not at all” responses. Note: “Yes” includes “great” and “moderate” responses. And surveys show that while 61 percent of Americans say climate change poses a risk for people in the United States, only 43 percent think it will affect them personally. “Every single county has some sort of climate threat that’s either emerged and is doing some damage right now or is going to emerge,” said Nik Steinberg, the managing director of research at Four Twenty Seven and lead author of the climate risk report we consulted.ĭespite the clear environmental threats, people still tend to believe climate change is something “far away in time and space,” according to the Yale Program on Climate Change Communication. We selected the highest risk for each county to build our map and combined it with separate data from Four Twenty Seven on wildfire risks. The index measures future risks based on climate models and historical data. This picture of climate threats uses data from Four Twenty Seven, a company that assesses climate risk for financial markets. Thinking this way transforms the West Coast’s raging wildfires into “climate fires.” The Gulf Coast wouldn’t live under the annual threat of floods but of “climate floods.” Those are caused by ever more severe “climate hurricanes.” The Midwest suffers its own “climate droughts,” which threaten water supplies and endanger crops. Other terms are assigned using the highest percentile scores among the remaining climate risks. The “wildfire” label applies to counties where at least part of the region contains the highest risk rating in Four Twenty Seven’s data. Risk levels reflect climate impacts from today to 2040. The methodology does not consider distant water supply, so in counties where that may play a larger role, we have selected the second-highest climate risk. Note: “Water stress” reflects the change in drought-like conditions as well as water demand.
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